Catalogs
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The Resort 2024 - 25 lookbook
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This lookbook was an absolute blast to work on, I was given complete creative freedom and control with the only restraint being the clothes. Garb even scheduled photoshoots for me to direct in Huntington Beach, and off a trail in southern Denver.
The collection was to highlight the new essentials colorways Garb started stocking, as well as new prints and outerwear styles.
The St. Tropez 2024 - 25 lookbook
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Another lookbook I was given total creative control of, the only theme I was asked to stick to was a golfy preppy aesthetic that had the air of St. Tropez. I reflected this style in the line motif, and the script, outside the lines text. These motifs are associated with dynamic movement, travel, and polaroids (like the ones you take on a vacation).
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For this catalog I was also able to photodirect a lifestyle shoot at Wash Park in Denver, the in-studio product images were shot by me.
The 25 Fall Prebook lookbook
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This lookbook was designed for Garb's Team Division 2025 prebook collection. The collection itself was designed to have a retro feel (the rugby longsleeve, vintage cuffed v-neck sweater, honey comb layering piece, etc.) so obviously the lookbook had to reflect that. The visual inspiration came from old football ticket stubs, and vintage baseball cards.
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This project was special because this lookbook had to be easily edited for 52 liscensed schools. This meant the cover, highlight colors, model images, and anything school specific had to be editable, it was a really fun challenge.
Turks and Caicos 2024
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Garb's Golf Division 2024 fall collection was themed around it's titular destination spot.
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I've added this version to show my involvement in the design process from start to finish. As with all these catalogs, and any printed sales material I have worked with, I was in charge of sourcing the printer and opening a dialog to ensure the final product was exactly what the company needed to realize their vision.